Keep distance.
Simplest, yet greatest Ad of 2020.
It all started from an Instagram post. I reimagined some of the world’s most iconic logos for the new age of social distancing during the COVID-19 crisis. As a result, I had the opportunity to collaborate with 8 famous advertising agencies from around the world to slightly change its clients’ logo to promote social distancing and to encourage people to take care for each other, just by doing one simple thing – keeping a distance.
Client – McDonald’s
Role – Art Direction, Design
Agency – DPZ&T
“Separated for a moment so that we can always be together.”
Client – Audi
Role – Art Direction, Design
Agency – Audi Team & NRG Brands
“Keep distance, stay together.”
Impact
The campaign achieved a combined organic reach of 2 billion across all of McDonald’s and Audi’s social media platforms. 40+ official news sites and blogs reported/circulated the campaign and it was picked up by global media, most notably CNN, AdAge, and Daily Mail. 120+ iconic brands followed the same line of thinking and altered their logos to send a message of solidarity and promote social distancing during the COVID-19 pandemic.
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